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THE
PROGRAMMES
mda’s
Leadership Programmes
• Leading
in times of change
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In
times of great change, leadership is more important
than ever. Few would dispute that we are going through
a period of some of the most rapid change in human history
- and it shows no sign of slowing down! The ability
to lead our companies towards the future that we wish
to create - as opposed to a future forced upon us -
is paramount.
For more details, please click
here
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• Coach
more - manage less
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Coaching
is the new buzzword. That doesn't invalidate it as a
skill nor its power. Like a lot of these things, it's
an established idea whose time has come again (actually
the first coach was probably Socrates). The ability
to coach lies in all of us - but it is a specific set
of skills which can be learned and improved.
Developing the latent talents of your people by coaching
them rather than managing and directing them frees you
up - as the manager - to lead. You'll have fewer queues
of people asking you for answers and more people working
independently. You'll worry less and create more. They'll
work better, stay longer, grow faster and - between
you and your team - you'll improve the bottom line.
For more details, please click
here
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• Fast-tracking your Rising Stars
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Successful
corporations always have a group of “rising stars”
– those who are crucial to the day-to-day working
of the organization and who are judged to be its future
leaders. The question is, “How do we take those ‘managers’
and turn them into leaders, without disrupting their day-to-day
contribution?”
For more details, please click
here |
mda’s Presentation
Programmes
• Presentations
that Sell
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The
two-day course provides the opportunity for up to twelve
participants to learn basic presentation techniques
and practice them through individual presentations.
Whist the workshop is primarily designed for relative
newcomers to presenting, all levels of presenter will
benefit from the techniques taught, even if only as
a refresher course.
For more details, please click
here
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•
Presenting for Leaders
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Developing
policy or vision is one part of being a leader; the
ability to sell that policy or vision to those who have
to embrace and execute it is the vital - and frequently
ignored - second step. This two-day programme is designed
for leaders who wish to optimise their persuasion skills
– to persuade people to follow them. It is highly
tailored to the individual needs of the company, and
individual participants.
For more details, please click
here
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•
Selling intangible - and expensive - ideas
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Traditional
sales and presentation techniques were developed to
sell tangibles – cars, houses, etc. Most businesses
are now concerned with selling intangibles – ideas.
This type of selling needs specialist skills to sell
to “clients” – both internal and external.
These skills are needed to deal with the key issue of
making something that is intangible (and expensive)
seem “real” and valuable - and not unreal
and risky.
For more details, please click
here
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•
More New Business
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New
business is the lifeblood of business, but many organisations
never get to the point of having a well-tuned new business
process.. This workshop is designed to significantly
improve the generation of new business acquisitions.
Generally, when executives refer to New Business, uppermost
in their minds are the sales presentations, because
that’s the part where they get to do what many
of them love – sell ideas. The main emphasis of
this programme will be on those areas where companies
are frequently not so good – i.e. everything up
to the presentation itself, and post- presentation consolidation.
For more details, please click
here
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mda’s
Negotiation Programme
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We
are negotiating every day in our business and personal
lives - yet so often, the outcome of our negotiations
is unsatisfactory to one party or the other. Either
we feel that we, and our company, have been shortchanged,
or perhaps we have been too successful, and may have
damaged the relationship with the other party, to the
possible long-term detriment of our best interests.
This workshop trains participants to negotiate skillfully
in order to derive maximum short- and long-term benefits
from their efforts, efficiently and amicably. In particular
the workshop looks at the skills increasingly needed
to negotiate optimum outcomes in situations where cross-disciplinary,
cross-company teams need to be quickly formed.
The programme not only incorporates classic thinking
and theory on negotiation, but also deals with the practical
aspects of building rapport with the other side, dealing
across cultures, and spotting and defusing the less
reputable tactics with which a negotiator may be confronted.
It also deals, we believe uniquely, with the advanced
persuasion skills needed for successful negotiation.
This workshop has been translated into a successful
book, published in Australia by IDG Communications,
publishers of PC World.
For more details, please click
here
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mda’s
Idea Generation Programmes
• Creating
Solutions for Changing Times
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In
these days of incredible change, all leaders must be
able to generate ideas that create and exploit change,
consistently and efficiently. Change, combined with
the extraordinary levels of competition, means that
organisations must now turn away from “maintenance
management” towards generating new solutions, not
simply to solve problems but to generate new opportunities.
Thus, control is taken back and instead of just reacting
to change, the organisation is involved in its creation
and implementation. This programme is frequently carried
out in conjunction with our Leadership Programme, and
achieves three objectives:
- to have all leaders, from whatever background, in
any organisation, bring significantly more innovation
into the execution of their personal job function.
- to provide leaders with a range of simple, state of
the art techniques which enhance their natural, perhaps
latent, abilities to generate solutions and develop
ideas, whether working alone or in teams.
- to improve their ability to lead innovation in their
organisations, by having them understand the creative
process and how to lead and direct it.
For more details, please click
here
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• Briefing
your supplier and Evaluation of the work
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This
workshop improves the skills of those involved in the
process of developing solutions for marketing and advertising
issues, from initial briefing up to final implementation.
The workshop is designed to:
- create a model for successful briefing, including
obtaining the appropriate information, and getting buy-in
to the brief and its implications,
- show how to brief effectively when developing marketing
solutions,
- demonstrate how a good brief can motivate to develop
better work,
- provide an understanding of how to evaluate resulting
ideas against a brief,
- help the process of selling the innovative ideas created
from the brief.
For more details, please click
here
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• Coalition
Building
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With
the changes in business practice - globalisation, the
Internet, downsizing, etc. - there is a perceptible
change in the dynamics of groups formed to address issues
and problems. In the old paradigm, “teams”
would be formed to address the issues at hand, and would
be together for a relatively long time.
What mda is finding with many of its larger clients
is that this paradigm no longer applies in the current
business climate. mda has discarded the word “team”
and is now calling the group in the new paradigm a “coalition”.
(A coalition is defined in the OED as “a temporary
alliance for combined action.”) This paradigm requires
an entirely different set of skills to maximise the
coalition's effectiveness. The workshop deals with three
key issues:
Selecting the members who will make up the coalition
Briefing them
Creating the right environment to maximise problem solving.
For more details, please click
here
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